The “red tractor” of French farmers. The mythical Som40 and its successors remain deeply entrenched into our memories.

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kirby logo elephant

The very essence of the British Empire which dominated the seas and the prevailing taste is that of KIRBY BEARD, a well-known brand which originated in 1743, at the dawn of the First Industrial Revolution that changed the world.

KIRBY BEARD made English excellence known throughout the world with its lifestyle products, and it is not surprising to learn that Marcel Proust chose one of their beautiful diaries to record his time spent….

KIRBY BEARD, so British forever….

Kirby Beard diary used by Marcel Proust

The notes in the KIRBY BEARD diary used by Marcel Proust’s 1906 (source : BNF)


A Woman’s Love

It is a family story of two brothers, one who will dress men with NEWMAN, the other one who will dedicate himself to dressing woman, with his eponymous brand GASTON JAUNET.
It is a creative saga, from Rue François 1er to the stores in New York and Houston, which contributed to the fine character of the French ready-made clothes from the 1960s to the 1990s.
It is a brand name, the result of the technical expertise of the French workshops combined with the eye of the Couturier, to magnify feminine beauty.


Gaston Jaunet, catalogue

More beauties on this INA video


Bayard sans reproche

Bayard without reproach.

The defender of beautiful handwriting.

The valiant knight BAYARD was the proud symbol of a “flawless brand of pens in the beautiful French tradition of the previous century.

Choosing in the demanding digital era of today to use such a brand name to be carried by the modern stationery is bold, courageous and certainly victorious and provide the right strategy.

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Bayard le stylo sans reproche la 1ère fabrication française de luxe"

Bayard the perfect pen, without reproach the number one luxury French manufactured pen


Apricot Computers Logo

The technology lies in the fruit…

During 1983 The British company, ACT disrupted the flourishing IT world with its APRICOT model, the success with it led to the start-up business changing its name to Apricot Computers. They experienced a meteoric rise in their share price with a presence on the Japanese and USA stock markets. Their technical innovations left their mark with its 1984 laptop boasting with integrated voice recognition.

The name APRICOT is magical, has an amazing story and possess the ability to be a challenger to the big ones again.

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Apricot computer vintage

1985 Advertisement – “A computer revolution of enormous magnitude is about to take place…”