Creating a new brand is difficult, requires huge advertising spending, time-consuming efforts to get the consumer to accept, recognize and trust the new brand. It can take many years before an emotional bond between the consumer and the brand can be created.
A relaunched dormant brand offers many advantages such as:
- A ready-made story thanks to the legacy
- A reputation of trust based on the brand’s history and internet presence.
- Immediate secure legal usage of the brand
BRAND ACCESS is ready to assist you to unearth these buried treasures. Here are a few proposals part of our portfolio, contact us to know more !