Since 2005, Brand Access has been dedicated to the revival of dormant brand names with a story telling. Usage of these old names offers TRUE REAL BRANDS for the public. Nothing can be more modern than the reinvention of the past, visit our portfolio of famous brand names to discover some relaunch proposals.

 

Make the Past great again !

The past is never dead. It’s not even past

William Faulkner (1897- 1962), Nobel Prize in Literature

RELAUNCH AN OLD DORMANT BRAND

Creating a new brand is difficult, requires huge advertising spending, time-consuming efforts to get the consumer to accept, recognize and trust the new brand. It can take many years before an emotional bond between the consumer and the brand can be created.

A relaunched dormant brand offers many advantages such as:

  • A ready-made story thanks to the legacy
  • reputation of trust based on the brand’s history and internet presence.
  • Immediate secure legal usage of the brand

BRAND ACCESS is ready to assist you to unearth these buried treasures. Here are a few proposals part of our portfolio, contact us to know more !

You dream

We do It 

BRANDS :

KIRBY BEARD

kirby logo elephant

The very essence of the British Empire which dominated the seas and the prevailing taste is that of KIRBY BEARD, a well-known brand which originated in 1743, at the dawn of the First Industrial Revolution that changed the world.

KIRBY BEARD made English excellence known throughout the world with its lifestyle products, and it is not surprising to learn that Marcel Proust chose one of their beautiful diaries to record his time spent….

KIRBY BEARD, so British forever….

Kirby Beard diary used by Marcel Proust

The notes in the KIRBY BEARD diary used by Marcel Proust’s 1906 (source : BNF)

GASTON JAUNET

A Woman’s Love

It is a family story of two brothers, one who will dress men with NEWMAN, the other one who will dedicate himself to dressing woman, with his eponymous brand GASTON JAUNET.
It is a creative saga, from Rue François 1er to the stores in New York and Houston, which contributed to the fine character of the French ready-made clothes from the 1960s to the 1990s.
It is a brand name, the result of the technical expertise of the French workshops combined with the eye of the Couturier, to magnify feminine beauty.
It’s GASTON JAUNET

 

Gaston Jaunet, catalogue

More beauties on this INA video

BAYARD

Bayard sans reproche

Bayard without reproach.

The defender of beautiful handwriting.

The valiant knight BAYARD was the proud symbol of a “flawless brand of pens in the beautiful French tradition of the previous century.

Choosing in the demanding digital era of today to use such a brand name to be carried by the modern stationery is bold, courageous and certainly victorious and provide the right strategy.

More info about BAYARD

Bayard le stylo sans reproche la 1ère fabrication française de luxe"

Bayard the perfect pen, without reproach the number one luxury French manufactured pen

APRICOT

Apricot Computers Logo

The technology lies in the fruit…

During 1983 The British company, ACT disrupted the flourishing IT world with its APRICOT model, the success with it led to the start-up business changing its name to Apricot Computers. They experienced a meteoric rise in their share price with a presence on the Japanese and USA stock markets. Their technical innovations left their mark with its 1984 laptop boasting with integrated voice recognition.

The name APRICOT is magical, has an amazing story and possess the ability to be a challenger to the big ones again.

More info about APRICOT

Apricot computer vintage

1985 Advertisement – “A computer revolution of enormous magnitude is about to take place…”

ACORN

 

Acorn is a monument of British computer science from the 80s and 90s, whose products now equip billions of devices (ARM chips on our smartphones, for example).

A massive presence in schools, a legend of disruptive innovation, a story of people and passion.

Acorn, the High Tech brand full of meaning and emotion…

 

Acorn’s RiscPC with four modules from 1994, a fine example that combines design and innovation.

BLIZZAND

The waterproof raincoat

 

Which during the Great Thirties protected us from unstable weather and gales, by BLIZZAND, a brand of the BOUSSAC group, dedicated to coats, raincoats and other protection against the various weather hazards.

Blizzand, vintage and tapered, is ready to defy the weather passing through.

LASALLE

Spirit of Lasalle

Although the use of the LaSalle’s brand by General Motors was brief (1927-1940), it remained a significant brand name because it was designed under the brilliant guidance of the outstanding designer Harley J. Earl, of which the collector Jim Inglis said:
“Henry Ford created the need. Harley Earl created the desire.”

Beauty, presence, poise…

A premium position from which to access today’s motor transport world, in particular, electric, that makes perfect sense.

More information about LASALLE

MADAME SOLEIL

Madame Soleil logo

From horoscopes to solar cosmetics, there is only one step that Mrs SOLEIL can take with ease: she is at home in both worlds and allows with a touch of humour, a pinch of maternal protection and a wealth of astral imagination to protect us well from bad spells and bad UV rays!

From horoscopes to sun protection cosmetics, it is a step that Mrs SOLEIL can take smoothly: she is at home in both worlds and provides a touch of humour, a sprinkling motherly protection and a richness of astral imagination to protect us properly against bad fortunes and nasty UV rays!

More info about Madame SOLEIL

Madame Soleil

 

 

and more…

Someca

The “red tractor” of French farmers. The mythical Som40 and its successors remain deeply entrenched into our memories.

More info about Someca

 

someca

Molyneux

Molyneux, a prestigious Parisian brand that has dressed both royal families and Hollywood celebrities

« The past is never dead, it’s not even past »

William Faulkner

LET’S TALK ABOUT IT
CONTACT US

10 + 4 =